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Our President

President – Peter Long

Peter Long

Peter Long was until recently Joint CEO of Europe’s largest leisure travel company TUI AG; he now serves on the company’s supervisory board as Deputy Chairman. Peter is also chairman of Countrywide, the UK’s largest property services group.  He has been President of the Family Holiday Association since 2013.

Peter and TUI Group have had a long association with the charity. Commenting on his role as President, Peter says: “I feel very strongly about the importance of family. There is a wealth of evidence proving that even just a short break benefits everyone involved.

“For me this is a key reason why the work that the Family Holiday Association does is so valuable – both in terms of providing breaks for some of the UK’s neediest families and raising the awareness of the benefits of social tourism. I am delighted to be able to contribute directly to a cause that makes a real difference to people’s lives.”