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Our President

President – Peter Long

Peter Long

Peter Long was until recently Joint CEO of Europe’s largest leisure travel company TUI AG; he now serves on the company’s supervisory board as Deputy Chairman. He has been President of the Family Holiday Association since 2013.

Peter and TUI Group have had a long association with the charity. Commenting on his role as President, Peter says: “I feel very strongly about the importance of family. There is a wealth of evidence proving that even just a short break benefits everyone involved.

“For me this is a key reason why the work that the Family Holiday Association does is so valuable – both in terms of providing breaks for some of the UK’s neediest families and raising the awareness of the benefits of social tourism. I am delighted to be able to contribute directly to a cause that makes a real difference to people’s lives.”