Unsung Heroes – Part 2

Last month we explored the wonderful ways people have supported the charity whilst things have been a little different. From unique ways of raising funds, to delivering bags of happiness to families. There is more to tell!

If you missed part one, you can read stories about wing walks and donations of profits here. Or read on to find out more!

Higgidy deliver bags of happiness

Higgidy volunteer holding two Higgidy Helping Hand goodie bags

Over the summer, we teamed up with our friends at Higgidy to send goodie bags to families who missed out on a Family Holiday Association break this year. Through their Helping Hand project, Higgidy worked with their local West Sussex businesses to create bags filled with vouchers for their pies and quiches, and little extras including bottles of apple juice and delicious condiments and family activity and baking packs to keep kids and parents entertained.

Amy Bellchambers, Brand Manager at Higgidy, commented:

“The last few months have been challenging for all of us, but it’s been particularly difficult for some more than others. Therefore we wanted to reach out to communities and initiatives like the Family Holiday Association to help bring a touch of joy when it’s needed most – sharing Higgidy treats and gifts from our good friends at other brands.

“Through the Higgidy Helping Hand project we’ve donated over 30,000 meals and it’s been brilliant to get the whole team on board and help make a real difference. Having worked with the Family Holiday Association for several years, it’s fantastic to be able to support families this summer when many breaks have had to be cancelled. We hope everyone enjoys their picnic packages!”

You can find out more about the Higgidy Helping Hand Project here.

The London Marathon – virtually!John de Vial wearing a bright yellow Family Holiday Association branded top in front of the River Thames

The London Marathon was cancelled this year, but that didn’t stop John de Vial from walking 31 miles on the day it was due to take place – five miles longer than the usual length!

ABTA’s director of membership and financial services and charity Trustee, John, walked along the Thames from the ABTA office in London Bridge to Kew Bridge and back.

“The first half was really tough with the rain, heavy and in the face, then gradually reducing but not ever stopping completely on the way back! 

“It was a very wet and very strange London Marathon this year, passing many other walkers and runners but with no idea what they had set as their own challenge or where they were along their journey.” – John de Vial

John has set himself an amazing £21,625 target to help raise funds toward the Give Them A Break campaign, supporting key workers in the gravest financial need to get a break.

Find out more about the campaign here, or you can donate towards John’s target here.

Donations from photography events

Andrew is a photographer in his spare time and contacted us as events requiring photographers started to pick up again. Not liking to take payment for his work, Andrew decided he would like to encourage his clients to donate to the Family Holiday Association instead.

“When my own parents divorced as a child, my mother couldn’t afford a family holiday until Butlins happened to be running a special offer for single parents. My mother booked it and we had an amazing holiday as a family together.

“If it hadn’t have been for Butlins, I wouldn’t have been able to go and escape the upset caused by the divorce. A holiday away from the hustle and bustle of life is so important. Previously having worked as a social worker, I know many families cannot afford some weeks to afford basic necessities let alone a holiday.

“I believe the Family Holiday Association offer a vital lifeline and for families to have a chance for escapism and quality time together.” – Andrew Cliffe

If you’d like to find out more about Andrew and his work, visit his website here.



Thank you to everyone who has continued to support us during a difficult 2020. We know that we will be needed more than ever once things get back to normal. Your support now will help us be ready.

If you’d like to take part in an event or fundraise for the Family Holiday Association, please contact coral@fhaonline.org.uk.

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