New strategy aims to double the number of families helped by 2020
The Family Holiday Association has today launched a new strategy and umbrella campaign called TOGETHER with the goal of doubling the number of families offered a break annually by the end of 2020.
The two year TOGETHER campaign includes new initiatives such as Adopt a Caravan – inviting individuals and organisation to fund one of their owned caravans for a year – and building on existing successes such as their annual Shades Day awareness day in May.
As part of the new approach, the charity is also looking to grow the number of donated accommodation, attraction and travel tickets they receive to UK destinations.
Commenting on the campaign, Angie Watson, Head of Fundraising & Comms, said, “Summer sunshine at the beach… Exploring somewhere new… A simple few days away with the ones you love… We all know how much happier a break can make us feel. But what if you’ve never had this opportunity?
“So many families are trapped in terrible situations, and they desperately need our help. They need a reason to smile.
“That’s why we’ve set ourselves the goal of doubling the number of families offered a break annually by the end of 2020.
“It’s ambitious, but by working together with colleagues in the travel and tourism industry we can reach our target and change even more lives. Together, we can help families find sunshine through the rain.”
John Kinnear, Head of Programmes added, “We are excited to be launching our new two year TOGETHER campaign.
“We already work with over 100 companies and organisations in travel and tourism, ranging from DMOs to travel agents to attraction and accommodation owners big and small. What they have in common is an understanding that for the families we help, their contribution is priceless.”
The charity’s new strategy has been put together with the help of the National Council for Voluntary Organisations (NCVO).
Download the Press Release here.
For more information and to get involved look online at FamilyHolidayAssociation.org.uk/Together or call 020 3117 0650.