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New charity President, Peter Long, delivers first speech following the Holidays Matter Conference at the Royal Society

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Chief Executive of Europe's largest leisure travel company, TUI Travel PLC, has been appointed President of the Family Holiday Association

Peter Long’s first engagement was to make a keynote address at the President’s Reception held at the charity’s Holidays Matter conference at the Royal Society in London on Thursday 24 October. The press release is replicated below –

Millions of children missing out on a simple break an “appalling indictment on our society”.

London 25th October 2013 – Peter Long, one of Europe’s most senior travel executives, was keynote speaker at the President’s Reception, held at the Family Holiday Association’s Holidays Matter conference at the Royal Society in London on Thursday 24 October 2013.

Peter Long Holidays Matter13In his first official role as President of the charity, Peter Long, CEO of TUI Travel PLC, said “There are 2 million children for whom even a day trip is unaffordable. Given that we are the world’s 7th largest economy; this is an appalling indictment on our society.

“As the new president of this charity I will make it my overriding priority to ensure those at the highest level of Government are completely clear as to what we are trying to do.

“Believe me, we will raise our voice and we will be heard by those who matter. And in doing this we will help more and more families around this country have the break that they deserve. Affording people a basic holiday is not a political issue it is a moral issue.”

Alison Rice, journalist, broadcaster and chair of trustees at the charity, said “We are delighted to have Peter’s full support in raising awareness of the importance of breaks, especially in our work with disadvantaged children and their families.

“His presence and strong leadership is a great step forwards in aiding us in achieving a positive effect on policy, on society and, most crucially, children and their families”.

The Holidays Matter conference provided a powerful platform which brought together a wide range of welfare, academic and travel organisations to invigorate and take the social tourism debate forward with real actions.

The key result from this year’s conference has been the creation of a calendar of co-ordinated activities across the travel and tourism industry for 2014. The aim of each is to contribute to the growth of this vital message.

Download the Press Release here, or read Peter’s speech.

Peter and TUI Travel have had a long association with the charity that helps disadvantaged families enjoy a simple break predominantly at the British seaside.

Commenting on his new role with the charity Peter said, “I feel very strongly about the importance of family. There is a wealth of evidence proving that even

Peter Long is photographed with Alison Rice, Chair of the charity's trustees.

Peter Long is photographed with Alison Rice, Chair of the charity’s trustees.

just a short break benefits everyone involved.

“For me this is a key reason why the work that the Family Holiday Association does both in terms of providing breaks for some of the UK’s neediest families and raising the awareness of the benefits of social tourism is so valuable.

“I am delighted to take on the Presidency of the charity and to be able to contribute directly to a cause that makes a real difference to peoples’ lives.”
Alison Rice, newly-appointed chair of trustees at the charity said, “The staff and trustees at the Family Holiday Association are delighted that Peter has taken this important role. As President, he will be the most senior member of the team and the charity’s most important public face.

“Peter’s support has always been critical to the charity and we value his greater involvement and leadership, especially with our work raising awareness of the importance of holidays for disadvantaged children and their families.

“The work of the Family Holiday Association has never been more necessary and, with Peter’s support, I believe we will be able to significantly raise the charity’s profile and by extension allow an increasing number of disadvantaged children and families enjoy the benefits of a simple break.”

Peter Long on a visit to a charity funded school project

Peter Long on a visit to a charity funded school project

Peter Long’s first engagement will be making a keynote address at the President’s Reception to be held at the charity’s Holidays Matter conference at the Royal Society in London on Thursday 24 October.

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