Smiles all round as TUI UK&I raises over a million
In May 2015 TUI UK & Ireland, the parent company of leading holiday brands Thomson and First Choice, unveiled its fundraising campaign ‘A Million Smiles’, which challenged colleagues to raise £1 million over 2 years to celebrate the 40th anniversary of its chosen charity, The Family Holiday Association. Today the company has revealed it has beaten that target, raising a staggering £1,003,918.
Over the past two years, colleagues around the world have taken part in a wide range of activities, raising money up and down the UK, as well as overseas. Keen cyclists at TUI UK & I’s head office took part in Tour de TUI, cycling a circular 60 miles from its base in Luton; would-be Mary Berrys dusted off their cake tins competing in the company’s very own Great British Bake Off in its Luton and Swansea offices; and adrenaline junkies were challenged to jump from a plane in regular sky dives.
Musical colleagues took part too, with the TUI Choir releasing a cover version of Louis Armstrong’s ‘When You’re Smiling’ and in-house rockstars joined forces with London Luton Airport for a Battle of the Bands competition. Keen runners across the business took part in events such as the London Marathon and the Great North Run.
Staff in retail stores across the UK held individual fundraising events such as bake sales and static bike challenges, encouraging donations from customers and Thomson Airways crew held on-board collections.
Jeremy Ellis, Marketing and Customer Experience Director, at TUI UK & Ireland said: “We launched our ‘A Million Smiles’ campaign with the aim of helping more families than ever before and I’m delighted to say that we did just that. I’m so proud of our colleagues, beating our target and raising over £1 million over the past two years.
“In our industry, there are many families we never get to see – those who have never been to a British seaside, let alone on an overseas holiday and so it’s important to make sure we don’t forget that. That’s why our partnership with The Family Holiday Association is really important. Although our ‘A Million Smiles’ campaign has now ended, our partnership with the FHA hasn’t. Our teams are already gearing up for the next annual Tour de TUI!”