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“Every child should feel the sea tickle their toes”- meet Emma Deacon

Emma TUI beach

Hi Everyone! I’ve been part of the TUI family for nearly 4 years now, but on the 1st November I moved into the Charity & Community Manager role. My background is actually in law, technology and business change, but I’ve always been part of my local community and worked with charities, or entered sporting events for them, in my spare time. In September this year I completed my first Triathlon at Woburn Abbey – 9 months after having my first baby!

Holidays are such a special experience, some of my best childhood memories centre around being on a family trip. My Mum was always a big fan of UK holidays, so we used to stay in country cottages near the coast line and spend time at the beach. In more recent years I’ve been really drawn to the Greek Islands. I love the relaxed atmosphere and fresh food – it’s a great location for some down time. Or I’m always up for a weekend city break when I want something a bit more fast paced!

Emma TUI triathlon

Emma after completing her triathlon in September

I’m really excited to be joining the team to see the A Million Smiles Campaign through to completion. The FHA is such an amazing organisation and to think we’ve raised so much money to help so many families is really heart warming. A holiday is something everyone should have to look forward to, and every child deserves to build a sandcastle on the beach, or feel the sea tickle their toes.

I’m always up for a chat, so if you have any ideas, questions or comments, please get in touch at

Emma Deacon
Charity and Community Manager