Holidays Matter is a movement committed to ensuring that everyone has the opportunity to benefit from breaks away from home.
We know that time spent engaging in leisure and tourism activities is important for the health, well-being and prosperity of individuals and communities – and that this also has implications for wider society.
‘Social tourism’ is the name given to the branch of the tourism industry that seeks to help vulnerable or disadvantaged groups who normally wouldn’t be able to benefit from tourism opportunities. We define it is providing equitable access to breaks away from home, for people who would otherwise be excluded. And Holidays Matter has social tourism at its heart.
The Family Holiday Association has been a driving force behind the creation of Holidays Matter and continues to lead the way by organising the Holidays Matter conference at London’s World Travel Market each November.
For more information on the movement, its objectives and how your organisation can become a member, visit the Holidays Matter website.