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Scotland – Tourism for Everyone

VisitScotland’s Spirit of Scotland campaign, launched at the beginning of 2016, was the catalyst for a new initiative between the national tourism organisation and the Family Holiday Association charity that saw over 30 industry and strategic partners donate accommodation, travel and entry to popular attractions for families in real hardship.

Discover here what was done and the difference it made to the families helped.

The difference these short breaks and days out made shows that taking part in tourism can broaden children’s horizons and build stronger, happier families and communities.