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Shades Day 2017

Shades Day 2017 #ShadesDay

Thank you for helping to spread a little sunshine by wearing your sunglasses for #ShadesDay on Friday 19th May.

Shades Day is our national fundraising and awareness day when we encourage everyone to wear a pair of shades come rain or shine.

It is the closest Friday to the UN’s International Day of the Family, and the day we recognise that thousands of struggling UK families never enjoy even the simplest break away from home. Save the date for 2018 – Friday 18th May!

Specsavers competition

We’ve teamed up with Specsavers for #ShadesDay and are giving you the chance to win a pair of designer sunglasses! Simply post a selfie in your sunglasses on Twitter, Facebook or Instagram with #ShadesDay to be in with a chance of winning. T&Cs apply.

Get your colleagues together and encourage everyone to dig out a pair of shades. Simply text ‘SHAD35 £3’ to 70070 to donate £3, set up a fundraising page via our JustGiving campaign page or nominate someone to collect the money in the office. And don’t forget to share your snaps with us on social media using the hashtag #ShadesDay.

Shades Day Stars

If you fancy being the one to round up your team and ensure they wear their shades on #ShadesDay, become a  Shades Day Star! We’ll help you all the way by sending countdown emails and a fundraising pack jammed full of games, stickers, posters, pens and a jumbo pair of shades to help build the Shades Day buzz!

Pledge to either take part on the day with your team and colleagues, to hold a fundraising activity before December 2017 or by donating now to the Shades Day Fund.

Click here to download a fundraising pack or to request one by post.

Shades Day

#ShadesDay on Abbey Road – why not recreate your own iconic photo?

Shades Day Fund

This year we are launching the all-new Shades Day Fund to help maintain and replace the 16 caravans we own, that are located at holiday parks by the British seaside. This means the funds that you raise will go towards giving children and their families a break from some of life’s hardest challenges and help them to create memories that will last a lifetime.

To join in Shades Day, follow us on Twitter and Instagram and find us on Facebook.

Twitter  Instagram_App_Large_May2016Facebook


Join our Shades Day Stars who have already pledged to join in the fun!